Marketing geniuses

I wonder if Apple is used as a case study in business school on how to market. After the hype died down a bit about the iPhone and everyone who would camp out in line for when the store opened or pay $3000 dollars on EBay has already purchased theirs after just a glimpse on television ads, Apple has moved on to phase II of the blitz.

I just received an email about signing up for appointments with personal shoppers to get all of your questions answered about the iPhone or attend an iPhone workshop or to find out which stores have it in stock. Since the impulse buyer craze has passed, time to target those that need more information in order to purchase.

I'd be even more impressed if they targeted cheapskates like me and were able to convince me I needed one.